Puma names new Global Brand Marketing VP; Ralph Lauren expands board with new appointment

Sportswear group Puma recently appointed Nadia Kokni as vice president for Global Brand Marketing, which took effect on January 1, strengthening its senior leadership as the company sharpens its global brand strategy.

Kokni joins Puma’s global leadership team and will report directly to Chief Brand Officer Maria Valdes. In her new role, she will oversee global brand marketing strategy, creative direction, and integrated marketing and communications, as Puma accelerates efforts to elevate storytelling around its product icons and innovation pipeline.

The appointment comes amid a broader organizational shift at Puma, which recently consolidated Brand Marketing, Product, Creative Direction, Innovation, and Go-To-Market into a single global structure under Valdes. The move is designed to align product creation more closely with brand narrative and consumer engagement.

Kokni brings extensive international experience across sport, fashion, and lifestyle brands. She has held senior roles at JD Sports, H&M, adidas, and Tommy Hilfiger, and most recently served as Senior Vice President of Global Marketing and Communications at Hugo Boss, where she led large-scale brand transformation and digital acceleration.

Valdes described Kokni as a “world-class marketing leader” whose expertise will help Puma build stronger brand heat and deeper consumer connections worldwide. Kokni said she was joining Puma at a pivotal moment, citing its opportunity to lead at the intersection of sport, culture, and performance.

She replaces Richard Teyssier, who is leaving the company to pursue other opportunities.

Ralph Lauren’s new appointment

Luxury retailer Ralph Lauren Corp. has appointed Cesar Conde, chairman of NBCUniversal News Group, to its board of directors, expanding the board to 12 members and adding deep expertise in global media, digital transformation and audience engagement.

Conde joins the New York-listed luxury group effective immediately. He oversees NBCUniversal’s extensive news portfolio, including NBC News, NBC News NOW, Telemundo Enterprises Group and NBCUniversal Local, making it the largest news media organization in the United States. Under his leadership, the group has significantly expanded its reach through strategic investments, achieving record viewership and distribution growth.

Ralph Lauren, executive chairman and chief creative officer, said Conde embodies the innovation and storytelling that define the brand and will help guide its global engagement. Chief executive Patrice Louvet said Conde’s experience leading complex, fast-growing organizations would support the company’s “Next Great Chapter: Drive” strategy focused on long-term sustainable growth and value creation.

Conde also serves on the boards of Walmart and PepsiCo, bringing additional perspective from global consumer and retail leaders. He previously led Univision Networks and holds degrees from Harvard University and the Wharton School.

Ralph Lauren Corp. is a global luxury lifestyle group operating across apparel, accessories, home, fragrances and hospitality, with a portfolio of internationally recognized brands.

About The Author

Hannah Xuchille Egot

See author's posts