Ingka group brings IKEA secondhand marketplace to Sweden, targeting 170,000 listings by 2026

Ingka Group, IKEA’s largest franchise operator, is launching its secondhand marketplace in Sweden on Wednesday, enabling customers to buy and sell pre-owned IKEA furniture while promoting affordable, sustainable living.

Hannah Xuchille Egot January 27, 2026

Ingka Group, the largest franchise operator of the IKEA brand, is launching its secondhand marketplace in Sweden on Wednesday, marking a major step in its efforts to make home furnishing more affordable and sustainable.

The platform, which allows customers to buy and sell pre-owned IKEA products locally, is also active in Spain, Norway, Portugal, and Poland, and aims to reach 170,000 listings by 2026.

Marketplace features

The marketplace offers detailed product listings with recommended pricing, professional images, precise dimensions, and assembly instructions, helping sellers and buyers engage confidently. Sellers can choose cash payments or a 15 percent bonus via IKEA digital refund cards, while buyers gain access to accurate product information and care guidance. The Swedish launch is free of charge and available at IKEA.se/marketplace.

“This marketplace is a significant step toward making our range more affordable while enabling customers to extend the life of their products,” said Kirsten Andersson, CEO of Platform & Marketplaces at Ingka Group. “Our ambition is to create a platform where people can easily connect with each other and with IKEA to resell home furnishings.”

The platform builds on insights from pilots in Spain and Norway, as well as earlier rollouts in Portugal and Poland in 2025.

Market trends

IKEA employees in Sweden acted as initial sellers and ambassadors, populating the platform before it opened to the public. Early trends in existing markets show strong demand for bedroom furniture, storage solutions, and living room seating, with many customers returning to buy or sell additional items.

The move comes amid rapid growth in the global secondhand furniture market, projected to reach $43 billion by 2030, growing at a 7 percent CAGR. IKEA products already account for an estimated 9 percent of Europe’s second-hand furniture market and 4 percent globally. Research by Ingka Group and GlobeScan shows 52 percent of younger consumers regularly buy secondhand furniture or household goods, driven primarily by cost savings.

The initiative aligns with IKEA’s broader omnichannel strategy, designed to extend product lifecycles, reduce waste, and introduce digital platforms that make sustainable home furnishing accessible to more people. By combining resale with its existing retail ecosystem, Ingka Group aims to further embed circularity in its business while meeting evolving customer expectations.