Jewelry retailer Pandora launches exclusive ‘Bridgerton’-inspired regency-era collection

Danish jewelry retailer Pandora will launch on January 15 an exclusive new collection inspired by Netflix and Shondaland’s global hit series Bridgerton, bringing Regency-era romance to modern-day fashion.

The 14-piece Rules to Love By collection, crafted in 100% recycled sterling silver with 14k gold plating, features cubic zirconia, crystal accents, and freshwater pearls, reinterpreting historical motifs as contemporary must-have jewelry.

Regency elegance

The collection celebrates love, friendship, and self-expression. Bridgerton stars Hannah Dodd, who plays Francesca Stirling, and Claudia Jessie, who plays Eloise Bridgerton, front the campaign, the company said in a statement.

“Collaborations like this are central to our strategy of connecting with consumers through culture and storytelling,” said Jennie Farmer, Pandora’s chief marketing officer. “Our partnership with Netflix and Shondaland reimagines the elegance of the Regency era while reinforcing Pandora’s commitment to responsible craftsmanship.”

The launch coincides with the premiere of Bridgerton Season 4, which will debut in two parts: Part 1 on January 29 and Part 2 on February 26. Pandora jewelry will appear in the second part of the season, offering fans a direct connection between the show and the collection.

Netflix partnership

This is Pandora’s second collaboration with Netflix, following the successful Stranger Things capsule collection in 2024, both shows ranking among Netflix’s most-watched series.

Pandora, headquartered in Copenhagen, Denmark, employs 37,000 people worldwide and sells jewellery in over 100 countries through 6,800 points of sale, including more than 2,700 concept stores.

In 2024, the company generated revenue of $4.96 billion (DKK 31.7 billion) and is committed to halving greenhouse gas emissions across its value chain by 2030.

Bridgerton, which debuted in 2020, has become a global cultural phenomenon, with Seasons 1 and 3 ranking in Netflix’s top 10 most popular series and a dedicated franchise including a prequel, live experiences, concerts, and immersive fan offerings. The Pandora x Bridgerton collection extends the series’ influence into fashion, offering fans a tangible way to celebrate the romance, elegance, and cultural impact of the Regency-era universe, the company said.

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Hannah Xuchille Egot

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