Hyatt expands luxury ambitions with 170 hotels in development, targets 2026 growth

Hyatt Hotels Corporation is accelerating its luxury expansion with new leadership and a global pipeline of more than 170 high-end hotels, including the international debut of Miraval in Saudi Arabia’s Red Sea in 2026.

Hannah Xuchille Egot January 15, 2026

Park Hyatt reopened its Tokyo property last month. Image source: Hyatt

Hyatt Hotels Corporation is doubling down on luxury growth, unveiling new leadership and a robust global expansion plan as it prepares to open dozens of high-end properties in 2026, including its first Miraval resort outside the United States.

The hotel group, which operates nearly 125 luxury hotels with more than 21,000 rooms worldwide, said its luxury pipeline now exceeds 170 hotels representing about 141,000 rooms globally.

Luxury focus

The strategy was recently outlined at ILTM Cannes, where Hyatt announced the appointment of Tamara Lohan as interim Global Brand leader – Luxury. Lohan, who joined Hyatt in 2023 following its acquisition of boutique hotel platform Mr & Mrs Smith, will oversee the company’s global luxury brand strategy and work to strengthen consistency and guest experience across its premium portfolio.

Hyatt President and CEO Mark Hoplamazian said the move reflects accelerating momentum in luxury travel and the company’s focus on “insights-driven development” in high-value destinations. Lohan brings more than two decades of experience curating independent luxury hotels, with deep expertise in personalization and design-led travel, he added.

Hyatt’s luxury portfolio spans brands including Park Hyatt, Alila, Miraval, Impression by Secrets and The Unbound Collection by Hyatt.

A centerpiece of the next phase of expansion will be the opening of Miraval The Red Sea in the first quarter of 2026. Located on Saudi Arabia’s Shura Island, the adults-only wellness resort will feature 180 guestrooms and suites, immersive wellbeing programming and the largest spa in the Red Sea destination.

The project marks Miraval’s international debut and underscores rising global demand for experiential and wellness-focused luxury travel, which Hyatt says now defines “luxury” for nearly half of travelers.

Global expansion

Beyond Miraval, Hyatt is planning multiple high-profile openings across its flagship brands. Park Hyatt, which reopened last month its Tokyo property, will add new hotels in Cabo del Sol, Cancun, Mexico City, Vancouver and Phu Quoc.

Alila will expand in Mexico with Alila Mayakoba in the Riviera Maya, while The Unbound Collection by Hyatt will grow its presence in Europe, the Middle East and Africa with new properties in Frankfurt and Nice.

Marc Jacheet, Hyatt’s Group president for EAME, said the Red Sea debut and broader pipeline position the company to set new benchmarks in global luxury hospitality. With demand shifting toward personalized, experience-rich travel, Hyatt is betting that scale, brand differentiation and disciplined expansion will fuel its next phase of growth.